This Privacy Policy explains how Launch Drinks Pty Ltd T/A Pops by Launch (“Pops by Launch”, “we”, “us”, “our”) collects, uses, discloses and protects your personal information when you visit our website or use our services. It also outlines your privacy rights and how the law safeguards you.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation & Definitions

1.1 Interpretation

Words with capitalised initials have the meanings defined in this section. Definitions apply whether used in singular or plural form.

1.2 Definitions

You – The individual accessing or using the Service, or the legal entity you represent.

Company – Launch Drinks Pty Ltd T/A Pops by Launch (ABN 30 146 063 587), 26B Lipton Drive, Thomastown VIC 3074.

Affiliates – Entities controlling, controlled by, or under common control with the Company.

Account – A unique profile created to access our Service.

Website / Service – The Pops by Launch website: www.popsbylaunch.com

Country – Australia, state of Victoria.

Service Provider – Any natural or legal person processing data on behalf of the Company (e.g., payment processors, IT providers, delivery partners).

Third-Party Social Media Service – Any social platform enabling login or interaction with our Service.

Personal Data – Any information relating to an identified or identifiable individual.

Usage Data – Data generated automatically when you interact with our Service (e.g. IP address, browser type, pages visited).

Cookies – Small files stored on your device to remember your preferences and improve your online experience.

2. Information We Collect

2.1 Personal Data

When you use our Service, we may collect:

• Name

• Email address

• Phone number

• Address (including State, Postcode and City)

• Account login details

• Any additional information you provide when contacting us or placing an order

2.2 Usage Data

Collected automatically during your interaction with the Service, such as:

• IP address

• Browser type and version

• Device identifiers

• Pages visited and time spent on them

• Mobile device type and operating system

• Diagnostic and analytics data

2.3 Cookies & Tracking Technologies

We use cookies, beacons, tags and scripts to:

• Authenticate users

• Prevent fraudulent activity

• Remember your preferences

• Improve website functionality

• Analyse usage and performance

You can block or manage cookies through your browser settings, though some parts of the site may not function correctly if you do so.

3. How We Use Your Personal Data

We may use your personal data to:

• Provide, operate and maintain our Service

• Process and fulfil orders

• Manage your Account

• Communicate with you regarding updates, notifications or customer support

• Send news, offers and promotions (unless you opt out)

• Improve the Service through analytics

• Respond to your inquiries or requests

3.1 Sharing Your Personal Data

Your information may be shared:

• With Service Providers assisting in operations such as payments, analytics, advertising or customer support

• With Affiliates bound by this Privacy Policy

• With Business Partners for joint promotions or products (only where relevant)

• During Business Transactions such as mergers, acquisitions or asset sales

• With other users where you interact publicly or via third-party social platforms

We do not sell personal information to third parties.

4. Data Retention

We retain your Personal Data only as long as required for:

• providing our Service

• meeting legal and regulatory obligations

• resolving disputes

• enforcing agreements

Usage Data is retained for a shorter period unless necessary for security, functionality improvements or legal compliance.

5. International Data Transfers

Your information may be processed in locations outside your state or country.
Where this occurs, we take reasonable steps to ensure your data is protected in accordance with this Privacy Policy and applicable laws.

6. Disclosure of Your Data

We may disclose Personal Data if required to:

• comply with a legal obligation or government request

• protect the rights, property or safety of the Company or the public

• investigate potential wrongdoing

• defend against legal claims

7. Security of Your Data

We take reasonable technical and organisational measures to safeguard your Personal Data.
However, no method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children’s Privacy

Our Service is not intended for individuals under 18 years of age.
We do not knowingly collect Personal Data from minors. If you believe a child has provided us with information, please contact us so we can remove it.

9. Links to Other Websites

Our Service may contain links to external websites not operated by us.
We are not responsible for the content, privacy practices or policies of these third-party sites.
We recommend reviewing their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
Updates will be posted on this page, and where appropriate, we will notify you by email or through a notice on our website.

Changes become effective once posted.

11. Contact Us

If you have questions or requests regarding this Privacy Policy, please contact us:

Email: info@popsbylaunch.com.au
Attn: Privacy Officer, Pops by Launch